Ever read Dustin Burleson’s book The Truth About Referrals From Patients and Dentists? I was reading it yesterday and he makes some amazing suggestions, but most importantly, it made me stop and think of all of the ways in which we attract patients.
A lot of discussions in our groups revolve around patient referral programs and whether or not it makes sense to outsource to a third party to help us with implementation. Many are in favor of such referral programs which others are staunch opponents. But Dustin’s book made me think about the referral process as going way beyond the simple rewards component.
We need to be focused on things like serving our best referrers, dentists and their teams, social media, community events and so much more.
The question I’ll leave you with today is this: Have you implemented a complete, killer referral program that focuses on all aspects of your referral funnel, focusing on every step of the referral process from the beginning until the end? If not, what are you waiting for?
If you’re one of the rare practices that doesn’t need to market much to grow, that’s amazing. But for the rest of us, referrals are our lifeblood and we need to be focused on helping that phone ring or getting people to click that “make an appointment now” button on our websites.
So, I’ll ask you again: Is your referral program everything you want it to be? If not, what are you going to do about it?
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Wishing you all the best!!!