Author Archives: dentalsherpa

Why Are Good Team Members So Hard To Find?

If you’ve had a practice for even 1 day, then you’ve probably had to hire a team member and if you went through that process, you’re probably already pulling your hair out. Yes, I have team members whom I absolutely adore, but gather 10 orthodontists in a room and they will inevitably settle upon the […]

  • January 17, 2021

4 Ways To Change Your Practice/Life In 2021

For some, owning an orthodontic practice is about having the means to a great home, a great car or boat or fancy vacations. For others, it’s about the freedom of owning their own business and to “steer their ship” in the manner of their choosing. No matter the reasons, owning a business (practice) is tough. […]

  • January 10, 2021

How A Win From 40 Years Ago Is A Great Lesson For Our Practices

I was thinking about goal setting for 2021 and thought about about a crazy event from a winter almost 40 years ago. In about 6 weeks, we will celebrate the USA Men’s Hockey Team’s legendary victory over the team from the USSR. That USA team epitomizes a team of “nobodies” coming together to achieve greatness. […]

  • December 27, 2020

Four Things That Will Get You New Patients

Unless you went to practice in your hometown, or jumped into a bustling practice that’s been there for decades (both of which still take a ton of work), odds are you need to stand out. How can you do it? Well, you can throw all sorts of ads onto the internet, offering cheaper treatment or […]

  • December 20, 2020

Our Lives Won’t Be The Same..So Don’t Try To Go Back

I just listened to an amazing podcast with Seth Godin and he made so many incredible points, but one that stood out to me was this one… “If you focus on getting your pre-pandemic life back, you’re wasting your time. There’s a past you had, and a future you will have and you need to […]

  • November 13, 2020

4 Things Every Orthodontist Should be Doing Right Now

Unless you’ve been living under a rock, it’s apparent that the future of the US economy is at best uncertain and at worst in big trouble. I’ve practiced through 4 economic recessions and no two are the same. None of us knows exactly what’s going to happen, but with unemployment and inflationary concerns looming, there […]

  • August 2, 2020

Want To Know The ONE Small Difference Between OUR Ortho Ads and Professional Social Media Ads That Makes ALL The Difference?

Want to know the difference between crappy engagement versus a flood of new patients when running ads on social media? Read on… For the last 12-18 months I’ve been obsessed with reading and learning from the top marketing and entrepreneurial minds. These “pure” and “seasoned” entrepreneurs and masters of advertising like Jay Abraham, Dan Kennedy, […]

  • July 26, 2020

Don't Chill the F**k Out

If you’ve never heard of David Goggins, let me give you a really brief (and completely inadequate) introduction to who he is. Goggins was raised in a dysfunctional home, with little money and an abusive dad. He ultimately dropped over 100 pounds, became a Navy Seal, graduated Ranger School and became one of the top […]

  • July 19, 2020

What are YOUR SPOFs, and How Do You Prevent Them From Ruining You?

Most orthodontists don’t consider themselves entrepreneurs. It’s not a dig at them. It’s simply the case. They consider themselves de facto business owners, clinicians and perhaps managers, but entrepreneurs? No way. Don’t believe me? Ask most orthodontists to tell you the difference between their AOV and their CPA (no, not their accountant) and they will […]

  • July 12, 2020

"Perpetual optimism is a force multiplier"

I’ve been reading Colin Powell’s autobiography, “My American Journey” and even though it was written 25 years ago, the text is still so appropriate for today’s environment. Keep in mind that the book was written before 9/11, yet Powell’s perspective is still so appropriate for what we’re going through today. From his days as a […]

  • July 5, 2020
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