How Are You Going To Deal With The Coming Storm?

“Winter brings cold dry harsh weather and trees are without leaves.” -Lailah Gitty Akita In 7 months, I’ll turn 50. I’ve worked as a business owner  in dentistry since 1992 and had to hold my practice together after the tech crash of 2001 and the housing meltdown and subsequent “great recession” of 2008. For many of you reading […]

  • April 5, 2017

Don't Burn That Bridge!!!

In Ancient Rome, commanders would order bridges to be set afire behind their troops when invading a new territory. It meant that to get home, the troops needed to fight through whatever obstacles were in front of them. The term “burning bridges” has now become synonymous with destroying relationships to which one can never return. Clinicians […]

  • April 4, 2017

So You Want To Have A Successful Practice…

Let’s be honest…very few orthodontists signed up to go to school until about age 30 so to become entrepreneurs. We went to school to become orthodontists and naturally assumed that if we do good work and are nice to people, we’ll succeed financially. Oh, how wrong we were. In his book The E-myth Revisited, Michael Gerber […]

  • April 3, 2017

Internal Marketing or Direct to Consumer?

Peter Drucker, one of the greatest business minds of the last 100 years once said : “The best way to predict the future is to create it.”  No greater truism has been stated for growing our practices. Yesterday there was a discussion in our private OrthopreneursRD group related to marketing. I can’t get into the details […]

  • March 30, 2017

3 Great Moves and A Costly One

I can tell you from personal experience that having a mentor has caused exceptional changes in my life. He was (and remains) one of the most savvy individuals I’ve ever met and his prescient views helped me navigate many hurdles I’ve faced in my business and personal lives. Every Sunday morning we would meet and […]

  • March 28, 2017

Seriously, Do You Want To Be Successful?

Last night, I gave a lecture to about 15-20 local dental offices and the group included everyone from docs to assistants hygienist and front office personnel. They loved some of my ideas and then I asked “How many in here want to have a REALLY successful practice?” Every single person raised their hand. I then said: […]

  • March 24, 2017

Don't Make Your Practice Like Coca Cola!!!

The other day there was some discussion on the Facebook group about co-branding your practice with a major orthodontic company. In case you don’t know what I’m talking about, I have a story for you. When I started my practice, a large midwestern orthodontic company that also makes post it notes convinced me that their clear […]

A Better Way To Make The Case For Treatment

17 years ago I gave my first professional dental lecture. Yep, someone actually hired me to come and present to their study club in Bend, Oregon. The topic was “Clinical Photography” and I had a blast. I guess it went well because other groups started calling and it took off from there. As much as I […]

The Secret To Having The Practice Of Your Dreams

The other day I wrote a post about the definition of “success”. One of the yardsticks, and let’s be honest, it’s one of the most common, is financial accomplishment. Having a healthy and thriving practice is important to most, if not all of us. It’s important for us to make money at what we do because […]

  • March 20, 2017

What's your time worth?

Read the title and quickly answer the question. What is your time worth? What? You don’t know? You better figure it out. NOW! Yesterday there was a discussion on our Orthopreneurs FB group about whether or not we should be giving out free orthodontic exams, or if we should be charging appropriately. I added the […]

  • March 17, 2017