Gary Vaynerchuck is one of my favorite speakers to listen to. If you don’t know who he is, you should. He’s arguably the world’s leading expert on social media marketing and he runs Vaynermedia, an international marketing agency, where I got to spend a day a couple of weeks ago. “Gary Vee” speaks like theNew…
Bring up “Smile Direct Club” (SDC) to most orthodontists and they get really angry. Many will start trembling with rage and you might even see some start frothing at the mouth. You’ll start hearing things like: “How is it legal?” “Why hasn’t the state board shut them down?” “Patients need to be educated about why…
This one’s gonna get me in hot water. Why, you ask? You’ll see… Early in my career, I had mentors who chose to create very rigid parameters on what they would and wouldn’t do because of “professional” ethics. Some were very clear (recommending cleanings on regular basis) and others were more ambiguous (not doing any major…
The title got your attention, huh? Before you start getting angry at me, realize that while I think we all need to be great clinicians, there’s another talent that’s just as important but often forgotten, and inspires far less passion that the idea of being an exceptional clinician. I remember the first time I sat down with…
Every day, I am beseeched with questions from doctors about things like where they should practice, how many assistants they should hire, what kind of lease they should sign, should they hire an associate and so on. I’m always happy to help, but I ask a simple question almost every time and then I listen for…
It has been said that after meeting with the great British Prime Minister William Ewart Gladstone, you left feeling he was the smartest person in the world, but after meeting with his rival Benjamin Disraeli, you left thinking you were the smartest person. It’s human nature to feel good about people who make you feel good.…
Ok, first off, I am most definitely NOT recommending that you eat an actual elephant, but rather, use that famous figure of speech to help you take control of your practice and life. Every single day I have conversations with younger (and some older) clinicians who feel overwhelmed with their ability to run their practices, let alone…
I’m here in San Diego, about to head home after seeing some great speakers and learning a lot from those I respect so much. I got some great practice pearls and learned a ton of ways to help my patients get better outcomes. Most of all, I love watching great dentists talk about their practices. I…
Prior to going back to residency, a friend of mine who is a prominent and successful orthodontist mused out loud: “Glenn, do you know why it’s so competitive to get into ortho residency? It’s because they know they’re the gatekeepers to the golden ticket.“ For years, orthodontics was as simple as putting up a sign, opening your door, being…
Let’s be honest…very few orthodontists signed up to go to school until about age 30 so to become entrepreneurs. We went to school to become orthodontists and naturally assumed that if we do good work and are nice to people, we’ll succeed financially. Oh, how wrong we were. In his book The E-myth Revisited, Michael Gerber tells…
