If you’ve always wondered how you can use TikTok to attract more patients and grow your practice, today’s episode is made for you.
We have a young orthodontist who has grown her practice to 7 figures in one year using TikTok.
As Dr. Ashley Kisling puts it, TikTok is not all about singing and dancing.
We can use it to inspire and educate our followers. This has worked out pretty well for her practice based on the numbers she is pulling.
But getting here was not a walk in the park. Graduating Ortho residency in 2019 and struggling to find her path in Ortho, Ashley had to quickly decide what to do.
Opening her own practice was daunting enough, but then Covid struck. But she gathered enough courage to do it anyway. Her practice is in San Clemente, California.
In addition to the astronomic growth of her practice, Dr. Ashley Kisling has become a social media influencer for major Orthodontic brands due to her huge engagement. This has helped her leverage these partnerships to offer discounts in her practice.
If you’d like to figure out how to follow Ashley’s method of growing her practice, which is very remarkable, you might want to listen to this episode.
How Dr. Ashley Kisling got into Ortho (02:03)
Launching an Ortho startup at the height of Covid (04:57)
Growing a brand-new practice to 7 figures in one year (11:27)
How to use TikTok in your Ortho Practice (16:06)
Working with influencers in your local community (23:20)
Social media best practices (27:46)
Getting your patients to sign a photo release for social media (32:56)
Creating good hooks for TikTok (34:21)
Why it pays to be authentic in social media (40:17)