Are you looking at the ages on the intake forms when patients contact you to determine how best to reach out to them?
If not, you are leaving a lot of cases on the table.
If you are treating all generations the same way, you are making a BIG mistake.
There is a huge difference in how baby boomers, millennials, and Gen X process technology and information, which feeds into how they want to be contacted.
Some might even prefer a virtual exam.
Tune in to learn how to improve your case acceptance rate by customizing how you engage the different generations.
- Case acceptance rates for younger generations (00:40)
- How the different generations process info (01:37)
- How to tailor based upon age (02:59)
- Things that drive millennial spending habits (03:49)