Today’s episode is in honor of the incredible Dr. Ben Fishbein and Amanda Floyd, who are speaking at the OrthoPreneur University on April 1st.
They will be speaking about marketing your orthodontic practice effectively for growth.
There are a lot of ways you can market your practice. You can do social media, SEO, Facebook ads, Google AdWords, Instagram ads.
You can also do GP referrals, community outreach programs, sports, events, etc.
Some practices go all in with one of these, while others try a more balanced approach to spread their marketing dollars effectively.
Your approach will be informed by what you want for your practice.
Listen to this episode to learn more about all the marketing options out there and their pros and cons.
- Marketing scalability course with Dr. Ben Fishbein (00:27)
- A balanced marketing approach (02:03)
- How to spread the marketing $$$ effectively (02:46)
- Finding and marketing to your niche (03:53)
- What % of your collections should go to marketing (04:14)