The podcast launched in December 2018 and brings fresh perspectives from outside (and inside) the Orthodontic world with a focus on business, HR, marketing, management, and more.
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Most people focus all their referral marketing energy on impressing the doctor—but here’s the catch: if you’re not engaging the whole team, you’re missing out. In this week’s 5 Minute Friday, I reveal why marketing to the doctor alone won’t cut it and how the receptionist, assistants, and other team members play a crucial role in driving referrals. Don’t let your efforts fall flat—listen now to uncover the biggest mistake in referral marketing and how to fix it!
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93% of consumers rely on online reviews to make decisions—your digital presence is everything. In this episode, Dr. Kyle Fagala, founder of Neon Canvas, shares how orthodontists can build trust and attract patients with standout Google reviews, SEO, and Google Ads. Learn about his game-changing ‘Doctor Time Marketing’ approach and discover practical strategies to grow your practice without wasting time or money. Tune in now!
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Feeling stuck in your orthodontic practice? In this Five Minute Friday, I’ll bust the myths holding you back from growth. Drawing from my own journey, I’ll share how mastering both clinical and business skills can unlock higher income, reduced stress, and more personal time. If you’re ready to overcome stagnation and take your practice—and life—to the next level, don’t miss this episode. 🌟
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Less than 10% of orthodontists see themselves as entrepreneurs. In this episode, Dr. Geoff Sudit shares how tools like Bright Referral and Retain are transforming orthodontic practices, boosting growth, and simplifying care. Tune in to learn how innovation can create a sustainable, profitable practice!
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Free consultations or paid? While we debate charging $200 for our time, many of us are still using decade-old treatment fees. Does that add up? In this episode, I explore both sides of the consult fee debate—and why it’s time we rethink our pricing models altogether. Tune in for a fresh perspective on valuing your expertise!
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In this episode, Jeff Behan, a respected orthodontic marketing consultant with over 25 years of experience, shares insights on building a brand that truly connects with patients. He emphasizes the importance of showcasing your unique voice and values, encouraging orthodontic practices to reveal their authentic “why.” Jeff also discusses generational shifts in career focus and the fulfillment of giving back to those in need.
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Have you ever done something that truly terrified you? If not, it’s time to try a ‘Misogi.’ This is a self-imposed, daunting challenge with only a 50% chance of success—designed to push you past your comfort zone and confront your deepest fears. It’s not just about reaching a goal; it’s about breaking through mental barriers. Join me on this 5-minute Friday as I share my own Misogi story, how it reshaped my mindset, and why you should consider setting one for yourself.
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Most of us feel overwhelmed by health advice, but what if it wasn’t just about adding years, but adding vibrant years full of energy and wellness? This week, I welcome back Rhya Pachin, a dietitian with expertise in functional nutrition, gut health, and hormone balance. She shares essential tips for midlife health—especially for women navigating menopause—and covers powerful supplements like DIM and creatine that go beyond the basics. Rhya will also be speaking at OP Summit 2025, but you can catch her wisdom on longevity right here in this episode!
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Looking to live a longer, healthier life? If you’re focused on cardio to get there, you might be surprised by what the science actually says. Studies show that building muscle mass is one of the strongest indicators of longevity, while too much cardio might even work against you. In this quick 5-minute episode, I’ll break down what truly matters for aging well and feeling your best. Tune in to learn the key to a healthier future—your future self will thank you!
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In this episode, orthodontist Dr. Mart McClellan joins us to explore advanced wealth-building strategies tailored for orthodontists and dentists. Dr. McClellan, founder of Macro Wealth Management, shares insights on moving beyond traditional retirement accounts to embrace alternative investments like cryptocurrency and private equity. Discover how keeping your money “in motion” can unlock untapped wealth potential and learn how orthodontic OSOs can open doors to exclusive investment opportunities. Tune in to rethink your financial future and start investing like a pro!
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In this 5-minute Friday episode, discover the key to transforming stressful interactions with adult orthodontic patients into trust-building moments. I’ll share my go-to approach to proactive communication—a strategy inspired by Dr. Michael Schuster that has helped me anticipate and address patient concerns smoothly for over 25 years. Learn how spotting questions before they’re asked can make all the difference in handling even the most challenging conversations with ease. If you’re ready to enhance your patient relationships and communication skills, tune in!
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In this episode, Dr. Jean Marc Retrouvey reveals how he’s using AI and digital orthodontics to revolutionize treatment for rare bone diseases like osteogenesis imperfecta. With years of teaching and research experience, he’s blending cutting-edge technology with orthodontics to improve precision and speed in complex cases. Discover how AI is transforming treatment planning, its current limitations, and even hear about Dr. Retrouvey’s passion for fast cars and motorcycles. Tune in to learn from a pioneer in digital orthodontics!