Greatest Hits: Why Did the Schulman Group Become a DSO and What Does That Mean?

Greatest Hits Why Did the Schulman Group Become a DSO and What Does That Mean

Imagine this: The Schulman Group, a well-known orthodontic entity, went through a jaw-dropping metamorphosis! From being a traditional study group in the ’80s to turning into a Dental Support Organization (DSO) in 2018, it’s a story you can’t miss.

You’re probably wondering, “What on earth prompted this transformation, and what does it mean for the orthodontic profession?” Well, fret not, because we’ve got all the answers in store for you.

In this episode, we have two incredible guests who spill the beans: Chris Vranas, the Executive Director of SG Management, and Dr. Robert Bray, the President and CEO. They’re here to shed some much-needed light on this fascinating journey and its profound implications.

Let’s rewind a bit: The Schulman Group, affectionately known as SG, decided to take orthodontics into the future by rebranding itself as SG Management LLC. This change was a game-changer, marking a shift away from the traditional study group model.

Now, here’s where it gets interesting. SG Management is independently owned by its members, and each member holds an equal share. It’s a family, really. But what does SG Management bring to the table?

Picture this: You get all the benefits of being part of a DSO, like collective purchasing power, preferred supplier agreements, and non-clinical practice management solutions. But guess what? You don’t lose the essence of your individual practice ownership! You can even dance with non-preferred providers if you want.

In simpler terms, SG Management combines the best of both worlds. You run your own patient-centered practice while enjoying the perks of being part of a powerhouse DSO.

And that’s not all! Members share their real-world clinical experiences and practice management wisdom, keeping up with the ever-evolving marketplace.

So, if you’re curious about this unique model known as an inside DSO and how new practices can join the fun, tune in to this episode!

* Key Takeaways

  • Intro (00:00)
  • Meet Chris Vranas and Dr. Robert Bray (00:52)
  • History of the Schulman Group (02:58)
  • What makes SG Management different as an inside DSO (18:23)
  • The driving force behind Schulman Group becoming a DSO (23:43)
  • Is Schulman Group looking for practices to join (33:27)
  • How you can join the Schulman Group (39:55)

* Additional Resources

🔹 Learn more about joining the Schulman Group:

🔹 Your Voyage to Excellence… Register for the OrthoPreneurs Summit at Sea 2024:

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🔹 Join our FREE Facebook group here: