What's your BHAG?

“I’m always amazed how overnight successes take a helluva long time.”-Steve Jobs
I’m in the middle of reading “Scaling Up” by Verne Harnish and in it, he talks about Jim Collins and Jerry Porras creating the concept of “BHAG” (Big Hairy Audacious Goal”. This is that goal you choose for your organization for maybe 10-25 years years from now. It doesn’t mean you have to grow huge or make a certain amount of money, so don’t think you need to be a DSO-type practice to get there.
Maybe you want to work 2 days a week and make a certain income. Maybe you want to alternate working a month then taking off a month to travel the world. Their point is to make a goal for exactly what you want, no matter how outlandish it is and get there. But how?
They suggest that you simply break down your BHAG into a series of 3-5 year targets divided up into annual goals. These are broken down further into “actionable steps the business can take over the next few weeks or months, adjusting tactics as the market conditions dictate.”
So, ask yourself: “What are my long term  goals?” Set it down in writing and figure out how to get there, little by little.
As HD Thoreau once said: “If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”
Your success isn’t based on some arbitrary set of factors beyond your control. You can do whatever you want, but it takes energy and effort.
Set your BHAG, figure out how to get there and do it!!!
All the best,

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